TEHRAN – Iran’s annual export of pistachios hardly reaches 200,000 tons while good marketing strategies can give a major boost to this trade.

“We can increase our pistachio exports up by several million tons,” said Isa Kalantari, director of Iran’s House of Farmers. “Fortunately, Americans advertise their pistachios in global markets and, thus, we can easily sell our own products,” he noted, implying that the government should provide facilities for pistachio farmers and marketing experts so as to increase Iran’s share in the international pistachio trade.